Go Serverless with Customer Engagement Software & Push Your Business One Step Ahead

Archi Roy Choudhury
4 min readNov 1, 2021

(Let’s have a name for the software “Zoro”)

Over the past decade, customers turned to software as a service (SaaS) solutions with the hope to cut down the total cost of ownership (TCO). But, is it the right decision for you?

While searching for the apt development vendor to help you implement a customized solution, you are also aware of the burden of indirectly owning, hosting, and maintaining infrastructure with the complexity of integrating this into the SaaS product you signed up for.

What if the solution you are looking for in your SaaS business is particularly niche? Is the vendor able to chalk out the correct solution, or will it go into a continuous spiral of error messages?

Here Zoro wants to differ and present to you the Zoro app development platform where we include a serverless environment to enable you create apps that run in response to events that can originate from the Zoro products, the app setup lifecycle, as well as events from any compatible service on the Internet.

Deliver better Customer Engagement

Imagine, if you have to build an application from scratch to anticipate the common application needs that require hosting and managing infrastructure in a cloud environment? The Zoro app development platform includes a serverless environment to enable you create apps as per your requirements.

We pledge by the principle behind the design of our platform happens to be:

“Developers should focus on solving customer issues and not compute issues”.

As a developer, we want you to focus only on the outcome of the application and help your customers to the fullest. You would no longer have to bother about finding the right hosting partner, and pay a huge sum for servers exclusively for your app.

As you have a specific product or service for which you are needing this application, sudden traffic can crash your application in a crisis. When you are opting for Zoro serverless application, you would not need to worry about dealing with more traffic into your application.

You would be free from being subscribed to unwanted services and maintenance advisories that force you to plan and upgrade your app infrastructure from time to time. Security is one more aspect when you look for a partner. While you are in the Zoro platform, you can free up your valuable time from worrying about security and compliance and leave the load to the underlying platform.

The Serverless Effect!

Serverless architecture is nothing but a software design pattern where your applications are hosted by a third-party service. The developer doesn’t need to worry about server software and hardware management and the developed applications can be invoked and scaled individually. The easiest way to understand the scenario is like the “pay-for-what-you-use” model.

When we call it serverless, the infrastructure is backed by virtual servers from a cloud provider that requires some level of management of the operating system and the web server software processes. Consumers never need to manage or deal with servers themselves. Instead, they can solely focus on writing codes and leave the rest to the platform.

When you go Serverless with Zoro Platform

We brag about our platform and we have reasons behind it. In case you are not convinced enough, let’s check one of the most talked about serverless apps on the Zoro Marketplace — Zoro-Slack Integration.

Let’s take a look at the features Slack offers -

  • It helps you stay connected and organized with central spaces for conversations, files, tools and people.
  • You can collaborate with teams at other companies as you do with your own teams.
  • Streamline works by connecting Slack with other services like Office 365, Google Drive, and more.
  • You can also automate routine actions and communication, which frees up your time to focus on important deliverables.

When you build your application with Zoro Serverless Platform you can:

  • Eliminate constantly switching between tools, as all deals are created as private channels inside Slack.
  • Automatically sync all your conversations between Slack and CRM enabling teams to streamline communication and have contextual conversations.
  • Collaborate with other team members and non-Zoro CRM members from your Slack dashboard, and deliver real-time support.
  • Receive timely updates on your platform to stay on top of the deal whenever you are mentioned in a channel or have unread messages.

Focus on your Customer!

We believe in making “customers for life”, and help you create a customer journey that is trackable — regardless of whether it is the sales department, marketing, or HR that does the tracking. We focus on breaking the silos that exist between departments in legacy CRM.

To help you create your own bandwagon, we use the latest advances in AI/ML through our own Freddy AI engine. When you have the historical context of how the previous deal played out before, and how to better serve customers under-utilized somewhere in the system — you are the king!

To address your customer issues, or keep your prospects happy, there is no need to use complex tools to keep them happy. Like the iPhone freed users from the hassle of carrying music player, and camera and giving everything in one device, the Zoro Platform aims to cater to the customer’s complexities with simple and easy-to-use dashboards.

Click here to register for a free demo session with us. See you on the other side.

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Archi Roy Choudhury

I help SaaS companies, small businesses and entrepreneurs create conversations that attract, engage, and convert customers.